Doaa’s POV

POV Library

Article8 min read

From Problem to First MVP: What to Build and What to Postpone

Before you open Figma or write a line of code: how to decide on the smallest version that truly tests the idea.

Article6 min read

Why a Weak Brief Wastes the Whole Team's Work

A brief is the cheapest tool you have for saving weeks of work. Here is what it needs to actually do that job.

Article7 min read

How to Turn a Business Goal into a Marketing Roadmap

The distance between "we want more sales" and a plan that ships. Written from inside real meetings.

An idea or experiment worth following

Every now and then I send an idea, an experiment, or something I learned while building a project. No spam, and no daily emails about waking up at 5am to change your life.