Article8 min read
From Problem to First MVP: What to Build and What to Postpone
Before you open Figma or write a line of code: how to decide on the smallest version that truly tests the idea.
An experiment is running now
Ideas that start with a question, and usually turn into something worth building.
I'm Doaa Adel, a Marketing Director and Strategist. Doaa's POV is where I share business experiments, work stories, projects, and ideas about marketing, business, and whatever I'm curious enough to test.
0+years of experience
0+people led
0industries
building in public
The experiment running now
Running now
From a Bad Gift to the First Pound
Building a gift recommendation system in public, from the first research call to the first attempt at getting paid. Every decision and mistake gets documented.
Watch the series in orderthe POV library
POV LibraryLatest from the POV
- 02Why a Weak Brief Wastes the Whole Team's WorkA brief is the cheapest tool you have for saving weeks of work. Here is what it needs to actually do that job.
- 03How to Turn a Business Goal into a Marketing RoadmapThe distance between "we want more sales" and a plan that ships. Written from inside real meetings.
Experience built across industries and problems
Working inside marketing agencies and leading cross-functional teams, I worked on B2B and B2C challenges across industries, from positioning and strategy to launches, lead generation and performance optimization.
Real EstateArchitecture & DesignHealthcareF&BE-commerceProfessional ServicesNGOsDigital Products
the method
How I work
- 01
Understand the problem
Start from the business context, not the shape of the post.
- 02
Build a direction
Research, audience, positioning and a clear message.
- 03
Turn it into execution
Briefs, team alignment, content, campaigns and digital touchpoints.
- 04
Read the result
Data, feedback and a decision: continue, adjust, or stop.
You'll watch the ideafrom the first question,to execution and results,including what failed.
I'm Doaa 👋
My background started in computer science and data, then the journey took me to marketing and leading teams building strategies, content, campaigns and digital experiences across industries. Doaa's POV is where the practical side meets curiosity: what happens when we take an idea seriously and try to ship it?
More about meAn idea or experiment worth following
Every now and then I send an idea, an experiment, or something I learned while building a project. No spam, and no daily emails about waking up at 5am to change your life.