I'm Doaa, and this is the POV I try to see and build things with.
I'm a Marketing Director and Strategist whose approach was shaped by an unusual mix of computer science, data, marketing, team leadership, and hands-on experience across different roles and industries.
I started with a computer science background, working with data, dashboards and KPIs. Over time I became more interested in the question before the number: why do people behave this way? Why does one business communicate its value well while another fails?
I moved gradually into marketing: first executing digital campaigns, then building strategies and brand positioning, then leading cross-functional teams. Today, as a Marketing Director, my role connects business goals to marketing and guides the journey from research and positioning to execution, measurement and optimization.
I have worked with B2B and B2C businesses in Egypt and the Gulf, serving industries like real estate, architecture, healthcare, F&B, e-commerce, professional services and community-focused projects.
Working across industries taught me that frameworks repeat but ready-made answers do not. Every business has its own context, audience, buying decision and challenges.
My role as a Marketing Director
- ✦Leading marketing strategy for a diverse portfolio of accounts and projects.
- ✦Managing cross-functional teams across content, design, media buying, web, SEO and account management.
- ✦Turning business goals into actionable roadmaps and priorities.
- ✦Reviewing content plans, research, positioning, messaging and campaigns.
- ✦Leading client meetings, presentations and strategic consultations.
- ✦Tracking performance and turning data into decisions.
- ✦Contributing to pricing, service structuring and commercial proposals.
Why Doaa's POV?
Because this site is not a final version of me, or one topic forever. It's an independent brand that can hold content, courses, projects and products, as long as everything passes through the same path: curiosity, research, experiment, execution, and a clear POV.
| Role | Marketing Director & Strategist |
|---|---|
| Experience | 5+ years across strategy, brand, digital growth and team leadership |
| Client types | B2B and B2C |
| Markets | Egypt and the Gulf |
| Team size | Cross-functional teams of 20+ |
| Background | Computer Science, Data Analytics, MBA in Global Marketing |